How is average order value calculated?

Average order value (AOV) is calculated by dividing total revenue by the number of orders in a given period. AOV = Total Revenue ÷ Number of Orders.

Average Order Value (AOV) Calculator

Estimate average order value from revenue and orders.

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Total revenue ($)

Number of orders

About This Calculator

AOV measures the average amount customers spend per transaction. Increasing AOV — through upsells, bundles, or minimum order thresholds — is one of the most capital-efficient growth levers because you're generating more revenue from customers you've already acquired.

Estimates only — not financial, tax, legal, or investment advice. Verify important results with a qualified professional before making decisions.

AOV = total revenue ÷ orders; revenue if AOV +10% = AOV × 1.1 × orders